Nykredit

Employer branding

Art Direction, Concept, Gamefication, Flow design

Gamified attention

To help Nykredit get the right candidates to apply for a job we built a tailored Employer Branding Campaign. On chosen schools, we put up a huge custom built wall with a simple game to pull them in. In two distinct advertisements, we show a graduate and a co-worker/mentor. This emphasise that you will be mentored when you start. Nykredit did not look for developers without the capacity to overview a project and see things as a whole. That is why the game we chose was a puzzle type pushing tiles game.

The campaign proved successful with an large increase of applications.